1- Do not write too much, if an article is too long, people won’t read it.
2- Make sure that the theme of an article is pointed out at the beginning of an article.
3- Don’t use difficult words.
4- Plan the layout of the article.
5- Write a catchy headline.
6- Keep open spaces so the article doesn’t look cluttered.
7- Write sentences straight forward, instead of using metaphors or examples that might confuse the reader.
8- Make sure that the article includes business ideas, so the article is
meaningful to managers and directors.
9- Separate information from instructions to avoid confusion.
10- Make sure that you address the reader and that all facts and responsibilities are clear.